Dr. Marcus Collins

Award-winning Marketer | Former Head of Strategy at Wieden + Kennedy | Professor at Michigan’s Ross School of Business

About

Dr. Marcus Collins is an award-winning marketer and cultural translator who bridges brand strategy and consumer behavior with real-world impact. As a former Head of Strategy at Wieden + Kennedy New York and a marketing professor at Michigan’s Ross School of Business, he uniquely fuses academia with industry expertise. His mastery of culturally contagious ideas has driven the success of McDonald’s cultural resurgence, Google’s “Real Tone” technology, the “Made In America” festival, and the...

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For The Culture: The Power Behind What We Buy, What We Do, And Who We Want To Be

Culture Eats Strategy For Breakfast: How To Drive Sustainable Organizational Change

Putting The Humanity Back Into Customer Centricity

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