Patrick Starrr, one of the first men to be recognized as a pillar of the social media beauty community, has been a prominent voice for change in the industry since launching his YouTube channel in 2013. Seven years and nearly 4.3MM subscribers later, Patrick is known for his inclusive attitude and magnetic personality, along with his overwhelmingly successful partnerships with mega brands. As of 2020, Patrick's total social media following exceeds 12MM and continues to grow.

In July 2020, Patrick launched his own beauty brand ONE/SIZE in partnership with Luxury Brand Partners. The brand launched exclusively with national retailer, Sephora. Patrick’s celebrity...